Whilst steadfastly avoiding the homegrown varieties. Did you miss the bit where they were "randomly" flinging cash at writers to say "we appreciate you"? Scare quotes because some great writers were on the receiving end, but many weren't ... There was also the worst organised writing contest in the world ... and actually even I've forgotten all the mad, half-hearted, let's try this for two minutes schemes they've tried before. Let's face it, if they were a boyfriend all your friends and family would have told you to bin them already.